Today's SEO: Natural Language, Voice Search and Local Optimization2.10.17

SpinRadio is your weekly guide to understanding the trends, tools and techniques to help your business thrive in the fast-moving landscape of digital and web. Listen to this episode below.


How does SEO work today? Short answer: not like it used to. Well, sort of like it used to. Well, it's complicated. Special guest: Sean Van Guilder, Director of SEO for Point It.

Weekly Roundup

Deep Dive

Today's SEO: Natural Language, Voice Search and Local Optimization

  • What is natural language? Natural language is how we talk - asking questions and responding
  • Any search now is local
  • Looking at data helps identify user intent
  • There are ways to change your IP address to anonymize the data
  • Focus on user intent and answering their questions
  • Make your content scannable so it’s easy to pick up on the answers
  • If you’re not optimizing now for user intent, you’ll miss out on opportunities
  • Go to Google and start searching to see what people are looking for
  • Look at your competition - what are they doing better with their content?
  • Use tools: SEMrush, Moz, Majestic

Community Announcements

  • TBA

Weekly Inspiration

"Use what talents you possess, the woods will be very silent if no birds sang there except those that sang best." —Henry van Dyke

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