Theta Chi

Website Design Engagement

Summary

The SpinWeb Team worked closely with the Greek organization to make sure every part of Theta Chi's processes were accounted for in their new website. We created a custom website that they could be proud of and enjoy managing, and that their users and visitors would enjoy as well—from content organization, to third party integrations, to ensuring that Chapter management was simple and flexible. The result? A website that Theta Chi can use as a powerful marketing tool.

The Challenge

Theta Chi was returning client whose aging website was looking and feeling its age. Since their last redesign, the landscape of mobile devices and technology completely changed. The Theta Chi website wasn’t responsive or mobile-friendly. The client also needed a fresh look and feel to match their evolved style.

THE INSIGHTS

The team at SpinWeb works closely with many Greek organizations and we understand their unique needs and challenges—from chapter management and business processes, to third-party giving platforms like OmegaFi. We understood how to tie these pieces together and to create a website that would be a powerful marketing tool for Theta Chi. Besides bringing their website into the present with a responsive design and fresh look and feel, we worked closely with Theta Chi to overhaul content structure and organization. We wanted to give Theta Chi website managers, and anyone involved in website maintenance, more flexibility with content so that the site was easier to manage. New homepage features now focus on branding and defining the organization, but can be swapped out and updated for new events or special promotional needs.

Theta Chi
SOLUTION

OMEGAFI

We understand the third-party systems that Greek organizations use, and we work to tie them with your website seamlessly. We integrated OmegaFi, a commonly used Greek online giving platform, into the website and navigation areas.


Theta Screens


A Home for Each Chapter

The chapters are organized in a gorgeous custom directory. Chapters can be related to other elements—giving managers the ability to tie chapters, news articles, blogs and events together throughout the website.


Chapters Directory


New Homepage Features & Content Reorganization

The homepage main feature helps define the organization through imagery and focus messages. These areas can be updated for current events.


Red line


Flexible CTAs

The organization can place calls-to-action throughout the website on relevant pages, to help draw attention to events and actions they want their users to take.



RESULTS

Theta Chi and the SpinWeb Team worked closely to make sure every part of the organization’s processes were accounted for in their new website. We created a custom website that Theta Chi could be proud of and enjoy managing, and that their users and visitors would enjoy as well—from content organization, to third party integrations, to ensuring that Chapter management was simple and flexible. The result? A website that Theta Chi can use as a powerful marketing tool.

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