INAFP

Website Design Engagemen

Summary

The mission of the Indiana Academy of Family Physicians is to promote and advance family medicine in order to improve the health of Indiana.

THE CHALLENGES

INAFP chose to re-engage with SpinWeb on a new website. The original website that we had created for them needed a new look. It wasn't responsive and lacked functionality.

THE INSIGHT

The new site needed to be more flexible with calls-to-action for members, as well as reprioritizing their Sponsor sections to a more prominent location.

INAFP
Solutions

HOMEPAGE DIRECTS USERS ON A CLEAR PATH

The redesigned homepage has a fresh, modern design and directs the visitor down a clear path that is easy to navigate.


Sponsors

Where the sponsors section was small and hidden near the bottom of the page on the old site, the new homepage gives Sponsors a prime location, with a link to their website.


Red line


Events

Member events are one of the most important elements for INFP and their members. We created a calendar of events and calls-to-action throughout the website to direct members to upcoming events and registration information. The flexible CTAs can be placed throughout the site and the events module is easy to manage on the backend.

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