E138: Has Our Obsession With Data Gone Too Far?3.9.18

SpinRadio is your weekly guide to understanding the trends, tools and techniques to help your business thrive in the fast-moving landscape of digital and web. Listen to this episode below.


Now that we have mature digital tools to use in our marketing efforts, for years now we've been told that "everything is measurable" and that we should expect to be able to see ROI from everything. But has our obsession with data, ROI and measurement caused us to become less effective?

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