Clinical Connect HIE

Website Design Engagement

Summary

ClinicalConnect HIE is making a difference in healthcare in Pennsylvania. ClinicalConnect HIE is western Pennsylvania’s first Health Information Exchange (HIE). The organization wanted a new website that better reflected their mission and one that was easier for users to find information they needed.

THE CHALLENGE

The newly formed health information exchange needed a clear path for two very different audiences: providers who wanted to sign up to be part of the exchange, and patients who simply wanted to learn more about what an HIE was. 

THE INSIGHTS

ClinicalConnect HIE's homepage clearly addresses their mission, and speaks directly to their target audiences: Providers and Patients. Prominent calls-to-action aimed at both audiences help guide the user along the correct path.

Clinical Connect HIE
SOLUTION

A CLEAR PATH FOR TWO AUDIENCES

ClinicalConnect HIE's homepage clearly addresses their mission, and speaks directly to their target audiences: Providers and Patients. Prominent calls-to-action aimed at both audiences help guide the user along the correct path.


TIMELINE

CUSTOM INFOGRAPHIC


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