Your website navigation is a critical structural component of your website. A well-designed site navigation can create a comfortable and effortless user experience, while a poorly-design navigation can frustrate and chase away your website visitors.
One trend that I dislike is the philosophy of asking me to define "who I am" with website navigation. University websites do this all the time. Instead of providing me a logical path to find what I want, they instead present me with a decision tree that forces me to put myself into a box. I have to choose between being a student, alumnus, community member, instructor, prospective student, etc. What if I'm an alumnus, a community member, and a prospective student? What if I'm looking for something relevant to students but I fall into another group?
Don't force me to choose a label! Present me with a clear and logical site navigation that allow me to find what I want. Asking website visitors to fit themselves into boxes only serves to raise anxiety levels and increase the chance of frustration.
Want to talk more about this? Don't hesitate to call us (ask for Michael or Adam)
Inbox Zero: How to Become an Email Ninja
Friday, February 24, 2012
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"Thank you so much for our new website! Your team has been incredible and very impressive to work with. You answer questions quickly and your team of experts solves problems or issues in a way that I have never experienced before. I have been part of another company that launched a new website, and it was such a headache, but this process has been seamless with you!"- Rachel Kimmell, WestPoint Financial Group
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