There’s no automation to SEO
This week's blog is a special guest post by Megan Brown, social media networker at Slingshot SEO. Contact her: megan@slingshotseo.com or follow her on Twitter: @thatgirlmegan.
You can have the world's most aesthetically pleasing, user-friendly web site full of useful and engaging content. But if no one who is searching for terms relevant to your organization and what you have to offer can find it, does it really exist?
In reality, yes, your site does exist. Potentially those who search for your unique company name may even find your site within the top few results. However, those who may be searching for your exact services or terms relevant to your company may never even know you exist, and thus opportunities for engagement and conversion are lost when they visit competitor sites.
Search Engine Optimization (SEO) can and will build online reputation and digital relevancy so that you do show up in those top search results. Put simply, SEO is a continuous, ever-changing process, organically built on deliberate implementation of search-friendly practices both on and off your site that in turn raises your site's placement on a search engine results page for relevant terms.
Although there are constant updates of Google's secret search algorithm - sometimes as a precaution to combat those who are attempting to 'game' the system in order to raise page rank unfairly, there are ways to increase page rank while remaining within the bounds of Google's guidelines. Slingshot SEO helps deserving brands build this relevancy, starting with the strong foundation of the CLASS methodology.
When beginning an SEO campaign, it’s important to remember that search engine optimization is more than just keywords and links – an old myth that is slowly getting dispelled. It is imperative that if an SEO campaign will be successful, it must focus on all aspects of CLASS – Content, Link Graph Optimization, Architecture, Social Signals and Strategy. If one piece of CLASS is ignored or viewed as less important to others, an SEO campaign won’t see lasting, impactful results.
Enterprise SEO requires dedication, patience and investment. Results do not appear overnight, and changes must constantly be made to an SEO campaign to narrow in on certain focuses as well as adapt to social and algorithmic changes in search. Implementing and updating the components of CLASS is important when creating and updating your site.
Just as you continually define your brand and refocus marketing efforts to meet consumer’s needs, you also must update and acclimatize your SEO campaign. Using the foundation of the CLASS method will better enable you to build relevancy to and engage with current and potential online clients.
If you’re interested in learning more about enterprise SEO and what to look for when engaging with an SEO provider, read our SEO Buyer’s Guide.
Written by: Megan Brown, social media networker at Slingshot SEO. Contact her: megan@slingshotseo.com or follow her on Twitter: @thatgirlmegan.
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