The opportunity cost of a weak online presence
I was having lunch today with CJ McLanahan from Reachmore and we were discussing the concept of opportunity cost as it relates to your website and online presence. The question we were wondering about was "how much money is being left on the table by having a weak online presence?"
Since today's buyer typically includes online research as part of the decision-making process, these questions may be relevant as we consider how to find and influence new customers:
- How many customers are you losing each day by not having a website?
- How many customers are being turned away each day because your website does not inspire trust?
- How many customers are you rejecting each day because your website is difficult to use?
- How many prospects are searching for your product or service each day but not finding you?
- How many prospects are asking for referrals on social networks? Are you there to respond?
It's sometimes difficult to quantify the opportunity cost associated with your marketing tools or lack of tools but it's important to ask these questions to make sure you are making good decisions.
How much money is being left on the table and how can you start getting more of it?
Want to talk more about this? Don't hesitate to call us (ask for Michael or Adam)
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