Mobile websites: what's the benefit?
Everyone is talking about mobile websites. A mobile website is a specific version of your website that is designed to fit nicely on a mobile device, like an iPhone or a Droid. Mobile websites are still not very common but are gaining popularity slowly but surely.
Mobile websites are an important area to pay attention to because the number of Internet users who access websites via a mobile device is growing every year.
While most websites look fine on a modern mobile device, they can also be more difficult to use. Mobile screens are much smaller than desktops or iPads which means viewers must do lots of zooming and scrolling to navigate the website.
Mobile websites are optimized for smaller screens and serve up a much more lightweight experience to the viewer. A well-designed mobile website will typically show a nice, clean navigation menu and will only display the most important information. It will often leave out much of the design and focus mostly on text content. This make it much easier to navigate on a mobile device and improves usability for the viewer.
Typically, the website will automatically detect the device being used by the viewer and will serve up the correct version. If someone views your website from a normal computer or an iPad, the standard version will be displayed. If someone views your website on a mobile device, the mobile version will automatically be displayed.
Some ways mobile websites can be used include:
- Businesses can display basic services and contact information in a clearer way so viewers can load the website very quickly and "click-to-call" you
- News and publication websites can display articles in an easy-to-read mobile format so that people on the go can easily enjoy content
- Non-profit websites can allow donors to easily give online (imagine how great it would be to invite people to pull our their phones and donate online at an event!)
- Product companies can give their customers online knowledge bases and searchable documentation that can be accessed from a mobile device in the field
Many organizations can benefit from a mobile website. If you feel that a mobile website might benefit you, please feel free to contact us.
What other applications do you see for mobile websites? Please post your comments below.
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