Internet marketing in 90 minutes a week
Internet marketing takes a lot of work. So you've built a beautiful new website, set up a blog, configured your social profiles, and have a great story to tell. Now what?
This is the point where a lot of people get stuck. They have a good infrastructure but are not sure how to communicate a message, build a following, and generate leads. All of this takes time and effort but it can be made easier with a systematic approach. In fact, it's possible to execute an entire Internet marketing system in about 90 minutes a week.
A few things you will need to run your Internet marketing system include:
- A HootSuite account - pro version (affiliate link)
- A great website
- A blog
- A proper email marketing system
- Social profiles for your organization (and personal)
- An AdWords account
First, configure all your social profiles so that they are complete and well-branded. Next, create an AdWords account and set up an ad with strategic keywords linking to your website.
Block out 90 minutes on your calendar every Monday to execute your Internet marketing system and break it down like this:
- 45 minutes: write an educational, content-rich blog
- 5 minutes: schedule your blog to go out as an email newsletter on Wednesday at 9am
- 5 minutes: using HootSuite, schedule the blog for posts on Twitter and LinkedIn at different times each day
- 5 minutes: schedule the blog for a post on your Facebook fan page on Wednesday in the morning
- 5 minutes: highlight an aspect of your organization (such as a team member, a client, or a case study) and schedule it for Tuesday on Twitter, LinkedIn, and Facebook fan page
- 5 minutes: highlight another part of your organization and schedule it for Thursday
- 10 minutes: write a LinkedIn recommendation for someone else
- 10 minutes: analyze your AdWords campaign and adjust it with ad variations and keyword combinations for better performance
Total time: 90 minutes.
As you can see, this checklist accomplishes quite a bit. When you are scheduling updates, be sure to send them out through your organization's social profile, not your personal profiles (with the exception of your LinkedIn profile). Then, throughout the rest of the week, simply be yourself from your personal accounts. Do things like:
- Re-tweet your organizational blogs and content posts from your personal Twitter account
- "Like" posts from your organization's fan page
- Talk to other people online
- Ask/answer questions
- Be interesting, funny, or though-provoking
- Re-tweet content from other thought leaders in your industry
- Be helpful
There are some caveats to this Internet marketing system. One is that you will need to be very careful with AdWords, as it can be very easy to blow a lot of money with no return. Set your budget carefully and monitor it closely. Additionally, be aware that this is not a comprehensive marketing strategy, but rather a strong starting point. Once you get used to executing this system, you will want to dig deeper into the details of each component, such as tuning your blogs for SEO, growing your Twitter following, creating more social proof on your website, and measuring your results. You will also probably want to add more components to your system or even drop things that are not producing results.
The hardest part of executing an Internet marketing system will be sticking to your schedule. Though we offer setup and accountability help with this, if you are able to stick to a schedule and you have the time to continue researching and tuning, you can get started on this system right away.
By executing an Internet marketing system in 90 minutes each week, you are able to spend the rest of the week focusing on all the other tasks that consistently require attention and set the bulk of your marketing on auto-pilot.
If you are a full-time marketing director, you may want to expand this system much further. As a busy business owner or non-profit staff member, this system may give you all the tools you need to get a good start on marketing your organization online.
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