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Milan Digital Audio LLC
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Interested in Feedback? Keep Your Surveys Short.
As a member of a number of associations and networking groups, I receive a lot of surveys. It always amazes me how long and cumbersome most of these surveys are. Inevitably they will be multi-page monsters that require me to type things in and fill in blanks. 99% of the time these surveys end up falling prey to my delete key. Do the senders of these surveys really expect to get a reasonable response when the surveys are this long and complicated?
In order to maximize your response rate, use the following guidelines:
- Keep your surveys short. 5-7 questions should be the maximum.
- Make all questions one-click multiple choice. Do not ask your readers to fill in blanks or type in text unless it’s an options final questions for other comments.
- Keep your surveys one page.
Additionally, it’s a good idea to tell your readers that your survey will take 2 minutes or less to complete. This sets expectations and reduces the anxiety caused by all the other awful surveys they received.
If you really want a useful response from your recipients, keep your surveys short and to the point. This will result in data you can actually use.
