How opt-out can save your brand
Email marketing is a fantastic way to reach a large group of people in a very efficient way. Good email campaigns can keep constituents informed, engaged, and loyal. However, there is one bad habit that I see repeatedly that can cause a great deal of damage to your brand.
That habit is: giving your subscribers no way to opt-out.
Many organizations send out email newsletters and campaigns but offer no way for their subscribers to easily opt-out and unsubscribe. Perhaps they want to try to hold their subscribers captive thinking "if they can't unsubscribe, I've still got them as a prospect!"
This is very bad for a couple of reasons.
First off, it frustrates your subscribers. If your subscribers want to leave your email list but there is no way to do so, frustration quickly follows. Recipients often feel helpless and start to dislike your organization more and more with each subsequent email until they develop extremely negative feelings toward your company. Not good for your brand.
Second, many people will click the "report as spam" button in their email software in order to start sending your emails into their spam folders. If enough people do this, your company can end up blacklisted, which means your ability to send email to anyone will be severely hampered. Also not good for your brand.
When sending out an email campaign, you need to make sure that your recipient can opt out of future emails and leave the list with one click. Any deviation from this is dangerous.
Sometimes the lack of an unsubscribe option is the result of not using a professional email marketing system. Using Outlook to blind carbon copy a huge list of email addresses does not count as an email marketing system.
Giving your subscribers the ability to easily leave your list is polite, ethical, and simply good business. You cannot please everyone so focus on those who appreciate your message and preserve your brand integrity by offering a choice to your subscribers.
Tags
blog comments powered by Disqus
Register for our Next Webinar
Strategic Content Marketing
Free On-demand Webinar
Tags
"The SpinWeb Team has performed at an exceptional level and I continue to boast of our success is due to the creativity of SpinWeb."- Fred Nichols, Astbury Environmental Engineering
"All of you have done a tremendous job on the design/layout of the site... I can't even imagine using any other team for this project... you guys knocked it out of the park!"- Chris Dellen, MBA, Communications Products, Inc.
"Since we have launched our newly designed website, we have been receiving more feedback from clients, potential clients and community members. Thanks again Spinweb for all of your great ideas, hard work and wonderful partnership!"- Brittani Richards, Horizon Convention Center
"I'm glad I had the foresight to choose SpinWeb. I say that because I'm older and consider myself a dinosaur with this new technology. With the help of SpinWeb, I now have a better way to market myself. I'm more effective at attracting new patients and I'm able to educate people via our website."- Stephen J. Gant, DDS, Yorktown Family Dentistry
"SpinWeb is the essence of talent and professionalism."- Megan Hoover, Hillcroft Services
"On behalf of the AMTA-WI Chapter Board of Directors I would like to thank you for a most informative and entertaining presentation. I learned much more than I expected and your presentation far exceeded my expectations. It is my hope we can have you back another time once we get things rolling."- Kay Peterson, AMTA-WI Chapter
"Thank you for the great experience with the Silver Companies website development. Your team was efficient, helpful, and a pleasure to work with. I will definitely pass your company on to prospective businesses in need of website development/work."- Justin Steill, Silver Companies
"FYI, Chris Antoine from SpinWeb is pretty awesome."- Allissa Haines, AMTA-Massachusetts Chapter (view original tweet)
"SpinWeb support ninjas strike again! Ridiculously amazing customer and technical support. Seriously. Thanks!"- Amanda Cook, CHPA (view original tweet)
"Since redesigning our web presence with SpinWeb, we have noticed an increase in our online contributions."- Jean Crosby, The Community Foundation of Muncie and Delaware County
"Thank you so much for our new website! Your team has been incredible and very impressive to work with. You answer questions quickly and your team of experts solves problems or issues in a way that I have never experienced before. I have been part of another company that launched a new website, and it was such a headache, but this process has been seamless with you!"- Rachel Kimmell, WestPoint Financial Group
"We finally found someone who took our business as seriously as we do. Thank you, SpinWeb!"- June Kramer, Midwest Metal Fabrication and Custom Rolling
"SpinWeb makes my job SO EASY! Love them!"- Teresa Russel, Church Brothers Collision Repair
"I cannot thank you enough for the quick turn around time in getting back to me when I have a question or concern. That service is invaluable to me - along with so many other services you provide."- Amy Kitchen, Johnson County Public Library
"Since we have launched our newly designed website, we have been receiving more feedback from clients, potential clients and community members. Thanks again Spinweb for all of your great ideas, hard work and wonderful partnership!"- Courtney Anderson, Fishers Pediatric Dentistry
"Superb design plus great processes give SpinWeb the ability to deliver websites on time and on budget. These guys are great, highly recommended!"- Mark Zeitler, Accrisoft Corporation
"I have worked on several web and digital projects in my career, and this one was one of the best."- Jeffrey W. Owen, Full-Fill Industries
""There is no company out there like SpinWeb. I'm loving the blueprint process with them and so excited about the new site. Great people.""- Sara Romanowski, Muncie Public Library (view original tweet)
"SpinWeb simply makes managing your own website easy. Not only is the management software user-friendly, but it provides real time access to data which is vital to our sports business. We’ve been able to increase our sales, further strengthen the image of our brand, and grow other online resources through the website created by SpinWeb. SpinWeb provides a simple and affordable option to website development and management. With user-friendly software, real time access, archive libraries, and immediate execution, SpinWeb has provided us with a key component to our sport business that generates revenue."- Justin Hart, Indiana Ice
"Nap Gladu contacted SpinWeb seeking help in updating our existing website. Our website was very stale and did not reflect the image that we wanted for our company. We met with SpinWeb, laid out a plan and SpinWeb took it from there. We now have a website that is the most impressive in our industry with the image that our company wants. We have the ability to update our site on demand and have the tools to track the visitors to our site. The team at SpinWeb was great to work with...very professional!"- Holly Mundy, Nap Gladu
"We had a customer come in today for an estimate. Her comment to me was… 'Wow, whoever designed your website did an outstanding job!' She then told me that was a deciding factor on where to get her car repaired."- Ted McClintic, Church Brothers Collision Repair