Getting more traffic to your website: 5 simple ways to do it
Would you like more traffic to your website? I think most people would answer "yes". Obviously there is a whole separate discussion to be had about targeting the right people, but in most case more visibility is not a bad thing. Whether you represent a business or a non-profit, more website traffic means more awareness of your organization and more exposure.
So how do you get more traffic to your website? It's not easy, but it's also not as difficult as you might think. Here are some simple ways to do it.
1. Blog consistently. Blogging has a number of SEO benefits and the more content you create via your blog, the more content the search engines will gobble up. Blogging on a weekly basis (or even more often) using strategic keywords can increase the amount of traffic you receive over time.
2. Place your website URL on everything you publish. This may seem obvious but I see lots of organizations that seem to forget this. Brochures, billboards, email signatures, pens, business cards, and anything else that you publish should list your website address prominently.
3. Make it easy to share your content. Many websites publish great content on their blogs, but lack the tools to make it easy to share on social networks. Make sure your content has social widgets and social commenting available to make it easier for others to share it.
4. Publish an email newsletter. Your email newsletter should contain useful information that benefits your constituents. Within that newsletter, you can include subtle links to additional content on your website.
5. Make your website an interactive tool. Many organizations are still stuck in the mindset of doing business using paper forms and documents. Convert as much paperwork as possible to online forms and your constituents will get used to seeing your website as a resource. If your customers can pay bills and manage their information via your website, you will see more traffic and have more opportunities to communicate with them.
Getting more traffic to your website is typically a good thing. It gives you a bigger audience to talk to and increases awareness of your organization. The next step is, of course, converting those visitors into prospects.
What are some ways you increase traffic to your website? I would love to hear your comments below.
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