Drive traffic to your website with Foursquare
If you haven't heard about Foursquare yet, check out this blog entry from Jessica Mitchell. Foursquare lets your visitors "check in" to your physical office or store location via a mobile device (like an iPhone, Blackberry, or other smartphone). It also lets visitors connect their profiles to Twitter, Facebook, and LinkedIn, which will post their check-ins to those networks for their friends and followers to see.
All online stalking jokes aside, this is a great way to allow your constituents to promote your business because it throws your name in front of lots of people when someone checks in at your location. However, you can also use Foursquare to drive traffic to your website by making a simple edit to your venue page.
First, you will need to claim your venue. Then you can edit the title of your business name to make one simple change: place your website URL after the location name. For example, if you look at SpinWeb's venue page, you'll notice that it is listed as "SpinWeb - http://www.spinweb.net". This means that when someone checks in at our office and has their Foursquare account linked to a social network (like Twitter or Facebook), our website URL will also be posted and will be clickable. This means that if someone wants more information about our company, they can find out with one click by visiting our company website.
This simple change can allows your visitors to help drive traffic to your website simply by checking it on Foursquare. Adding specials to your venue can also encourage people to start checking in more often which can drive more traffic to you.
Foursquare is a fun tool which can be a great addition to your traffic sources. Let your visitors promote you with one click from their mobile devices. Comments are welcome below.
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