Posted by: Michael Reynolds / President and CEO on Monday, February 15, 2010 at 9:28:40 am
At SpinWeb, we create professional websites and online marketing initiatives. We’ve been doing it since 1996 and have gotten very
good at it. We’ve gotten so good at it that it amazes me how fast and
how well we deploy new websites on time, on budget, and with amazing
design quality.
Sometimes, however, I think we get so caught up in the mechanics of
our systems and processes at the “runway” level that we can lose sight
of why we are doing what we do. How does our work make a difference?
How does it change the world? How does it change lives?
I think it’s important to stay focused on these questions and the answers that go with them. So what does our work really mean?
One very exciting part of our work is seeing how a beautiful new
website can inspire confidence, pride, and brand strength in the
organizations that we work with. Often, we work with businesses that are
looking for that extra push to help take them to the next level and
reach new markets and when we create a website that helps them look
like an industry leader, it has direct application to business growth
and especially company morale.
We also love to empower individuals within the organization to do
their jobs well. When we help the marketing director launch her online
campaigns in a fraction of the time it used to take, she now has more
time to work on other activities or spend time with her family. This
improves her quality of life.
It brings a smile to my face when we can help a non-profit modernize
the online donation, fund raising, and volunteer recruiting process so
that they are able to help more people in need and bring positive change to the world.
When we can provide online tools that help event planners promote
and manage successful conferences, we are helping bring together
professionals who learn from each other and grow in their professions.
When we provide businesses with a website that helps them reach
their customers and deliver solutions in a more efficient way, we are
giving them the ability to grow faster and create jobs.
There are so many ways that online marketing and technology can
improve the quality of life for those who embrace it. I love being a
part of it and creating the solutions and tools that change lives.
No matter what you do, make sure you understand why you are doing it
and how it makes a difference, no matter how small. At SpinWeb, we
create professional websites and online marketing initiatives that change lives.
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